Blog
What do your guests think of you?
And you, what do you think of your guests?Facts we never call by name. (The characters and examples are all fictional, anything that matches reality is just a coincidence.) Emphasizing the importance of guest reviews is not enough in the lift of a hotel. The way you respond to reviews has an even greater role.…
Reputation management
Sentiment Analysis and Mood Map - Where Does Professional Reputation Management Lead?
The main goal of every hotel is to attract more guests. It is critical to understand how guest reviews influence the booking decisions of today’s travel audience and what is the best way for the hotel to turn these to its own advantage. How much do guests rely on reviews when making their travel decisions?…
Reputation management
eWOM rules hotel marketing
The customer’s voice is a powerful one - never underestimate it. Hotel eWOM - WOM refers to word of mouth - a classic, yet impactful element What is WOM? The things your customers say about your hotel (good and bad). Why is it important? Because customers trust other customers. The tourism industry, especially the hotel…
Blog
Hotel Website UX in nutshell
Summer is here! Summer 2021 is here and time has come for hotels to once again reopen their doors after a whole year. Time is short and the global epidemic has not yet hit home. The competition for guests is intensifying. Marketing kicks off the season, with hotels happily boasting about having reopened and how…
Revenue management
Are you ready to maximize your revenue? SWITCH YOUR PRICING STRATEGY!
Have you ever considered entering into the world of dynamic pricing? Nowadays switching from static to dynamic pricing strategy is essential for every hotelier who wants to gain competitive advantage.First of all, you need to understand the differences in order to see the incredible impacts of dynamic pricing. What is static pricing? In this model…
Reputation management
Brutally honest reply to reviews: Is it really genius?
The other day I read an article about a restaurant that started to reply to negative comments. Not only to reply but in a brutally honest way, which is considered to be genius - says the journalist. Sure, we have a good laugh, but is it really genius? Quote from the article: “Here we have…
Culinary
Prepare your restaurant for the post Pandemic times
While some restaurant owners are choosing open for patio dining, where weather permits, and indoor dining where allowed, there are also some owners who are choosing to remain as takeout and/or delivery only for the time being. Whichever option is right for you, it’s important to be prepared for future changes to your restaurant’s plan…
Blog
Why can every Hotelier gain from revenue management?
Do you often wonder why your property revenue falls below the current market growth even though you felt you did everything you could to achieve those desired figures? Have you ever heard of revenue management but never had the courage to invest in it? Revenue management provides the opportunity to sell the proper room type…Categories
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