Reputation management
2021. September 28.

eWOM rules hotel marketing

The customer’s voice is a powerful one -  never underestimate it. Hotel eWOM - WOM refers to word of mouth - a classic, yet impactful element What is WOM? The things your customers say about your hotel (good and bad). Why is it important? Because customers trust other customers. The tourism industry, especially the hotel…

Blog
2021. June 15.

Hotel Website UX in nutshell

Summer is here! Summer 2021 is here and time has come for hotels to once again reopen their doors after a whole year. Time is short and the global epidemic has not yet hit home. The competition for guests is intensifying. Marketing kicks off the season, with hotels happily boasting about having reopened and how…

Revenue management
2021. May 25.

Are you ready to maximize your revenue? SWITCH YOUR PRICING STRATEGY!

Have you ever considered entering into the world of dynamic pricing? Nowadays switching from static to dynamic pricing strategy is essential for every hotelier who wants to gain competitive advantage.First of all, you need to understand the differences in order to see the incredible impacts of dynamic pricing. What is static pricing? In this model…

Reputation management
2021. April 08.

Brutally honest reply to reviews: Is it really genius?

The other day I read an article about a restaurant that started to reply to negative comments. Not only to reply but in a brutally honest way, which is considered to be genius - says the journalist. Sure, we have a good laugh, but is it really genius?  Quote from the article: “Here we have…

Culinary
2021. March 03.

Prepare your restaurant for the post Pandemic times

While some restaurant owners are choosing open for patio dining, where weather permits, and indoor dining where allowed, there are also some owners who are choosing to remain as takeout and/or delivery only for the time being. Whichever option is right for you, it’s important to be prepared for future changes to your restaurant’s plan…

Blog
2021. February 12.

Why can every Hotelier gain from revenue management?

Do you often wonder why your property revenue falls below the current market growth even though you felt you did everything you could to achieve those desired figures?  Have you ever heard of revenue management but never had the courage to invest in it?  Revenue management provides the opportunity to sell the proper room type…

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Featured articles

Prepare your restaurant for the post Pandemic times
While some restaurant owners are choosing open for patio dining, where weather permits, and indoor dining where allowed, there are…