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What do your guests think of you?
And you, what do you think of your guests?Facts we never call by name. (The characters and examples are all fictional, anything that matches reality is just a coincidence.) Emphasizing the importance of guest reviews is not enough in the lift of a hotel. The way you respond to reviews has an even greater role.…
Reputation management
Sentiment Analysis and Mood Map - Where Does Professional Reputation Management Lead?
The main goal of every hotel is to attract more guests. It is critical to understand how guest reviews influence the booking decisions of today’s travel audience and what is the best way for the hotel to turn these to its own advantage. How much do guests rely on reviews when making their travel decisions?…
Reputation management
eWOM rules hotel marketing
The customer’s voice is a powerful one - never underestimate it. Hotel eWOM - WOM refers to word of mouth - a classic, yet impactful element What is WOM? The things your customers say about your hotel (good and bad). Why is it important? Because customers trust other customers. The tourism industry, especially the hotel…
Reputation management